Search Engine Optimisation Manager

Join a growing team at an agency that is going places

Visarc is recruiting for an experienced Search Engine Optimisation (SEO) Manager with a growth mindset to join a small but expanding Digital Marketing Team to work on a portfolio of high-profile accounts including several automotive brands. The role reports into the Head of Digital Marketing, salary is negotiable and subject to individual experience.

IN A NUTSHELL

As SEO Manager, you will be expected to work both independently on your own projects and in tandem with the agencies digital marketing and web development teams. Key areas of focus will be:

  • Optimisation of websites managed directly by the agency and by third parties
  • Business development/client acquisition
  • Driving forward SEO best practices across the business and delivering educational material for use internally and externally

WEBSITE OPTIMISATION RESPONSIBILITIES

  • Manage the delivery of technical website audits
  • Complete keyword research
  • Conduct keyword gap analysis
  • Produce client content marketing plans and asset briefs
  • Manage content production processes
  • Run and audit link acquisition campaigns
  • Coordinate website migrations be it re-platforming or upgrading
  • Produce live dashboards in Google Data Studio, Google Sheets
  • Competently document, manage, and present all aspects of each clients SEO activities

BUSINESS DEVELOPMENT RESPONSIBILITIES

  • Definition and build of new SEO processes which leverage automation
  • Optimise SEO sales collateral including activity forecasting
  • Lead client pitches/re-pitches (both the assets and presentation of the assets)
  • Plan and forecast campaigns and develop accurate quotations
  • Develop campaigns that support other channels such as paid search and paid social

BEST PRACTICE AND EDUCATIONAL RESPONSIBILITIES

  • Evangelise an SEO mindset across the business
  • Produce SEO specific assets that guide client content development processes
  • Develop the agencies content marketing plan emphasising SEO insights and best practices
  • Stay informed about the latest developments in SEO and bring new ideas to the table

DEVELOPMENT OPPORTUNITIES

To offer comprehensive SEO solutions for clients of various sizes it is vital that our agency automates the majority of research and reporting tasks. A keen interest in, or experience of the following would be an advantage:

  • Google Apps scripts (particularly interacting with the Google Sheets API)
  • SaaS ETLs such Supermetrics or Windsor.ai
  • Applied SQL for Data analytics with Google BigQuery
  • Integrating cloud crawlers such as Deepcrawl into Google Apps based workflows

ABOUT YOU

The successful candidate will have a minimum of 3-5 years SEO experience which has exposed them in a hands-on way to the full spectrum of the discipline. A mix of brand and agency experience would be an advantage.

On the job training will be provided; however, you will be expected to make an impact immediately and work independently. This role does not manage any direct reports, but as the team grows they may be added.

GENERAL REQUIREMENTS

  • A passion for SEO
  • A strong understanding of marketing principles and practices
  • Excellent client relationship management skills
  • A strong work ethic and a willingness to go the extra mile
  • Efficient and able to manage a large volume of requests
  • A fast learner, we use a broad range of technology you will need to master
  • An analytical and creative mindset focused on growth
  • Strong presentation skills, both delivery and asset production (reports, RFPs)

TECHNICAL REQUIREMENTS

  • Expert understanding of data sources such as Google Analytics and Search Console
  • Advanced experience of desktop software such as Sitebulb and Screaming Frog
  • Advanced understanding of Google Tag Manager or similar
  • Advanced skills in Google Data Studio and Google Sheets or Excel
  • Advanced usage of PowerPoint or Google Slides
  • Confident using services such as SEM Rush, Majestic, Ahrefs
  • Previous experience using technical task management platforms such Jira

ABOUT VISARC

We are a fast-paced, full service, marketing agency working with an exciting selection of brands including Maserati, Ferrari, Hyundai, Brakes, and Piaggio to name a few. We deliver all aspects of the marketing mix from digital product development through to omni-channel marketing campaigns. Respected for our high-quality output, our dynamic team works hard to maintain this reputation. Visarc are not just looking to grow the digital marketing team but the business too and we’re looking for candidates that want to grow with us.

From a benefits perspective we provide an annual budget for home office equipment, have our own in-house gym, healthy breakfast, fruit and lunch are provided, 26 days holiday rising to 28 in addition to bank holidays, and an early finish on a Friday.

Do you prefer to work from home? We offer the option to work both remotely and, in the office, experience has shown that given the right processes and the right team, high-quality work gets delivered regardless of location. However, candidates should expect to attend planned and ad-hoc meetings in the office.

HOW TO APPLY

Please complete the form below, or submit your CV by email to hr@visarc.uk

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